Saturday, November 27, 2010

Pac-Man Watches

Once upon a time, the Greyhound Bus company's parent entity embarked upon a diversification initiative.  In the 1980's, Diversified Greyhound apparently acquired or started a watch company called Paxxon.  And as far as I can tell, the only Paxxon products the Internet knows about are its Pac-Man wall clocks and watches, based on Namco's classic coin-op arcade game.

They certainly went all-out for the license -- even the Paxxon logo at the bottom of this watch ad from Electronic Games magazine resembles the famous Pac-Man arcade cabinet font:

A few questions naturally arise here:

-- What exactly does it mean to say that "We Make Watches That Tell More Than Just The Time"?  Telling the world, "I Am A Big Video Game Nerd"?

-- Did some kind of companion Sega licensing deal fall through, so that Paxxon's Zaxxon watches never came to market?

-- Did Paxxon also plan to produce workout equipment and snack foods, so they could run a proper trilogy of ads:  Pac-Man Watches; Pac-Man Weights; Pac-Man Hungers?

-- Where did Pac-Man get the ghost-style googly eyes from?  The cabinet artwork featured 1920's cartoon-style eyes, and this version doesn't have the red hat or boots of the Hanna-Barbera TV series version.  I bet the old Pac-ster stole Clyde's eyeballs, which explains why Inky and Pinky look so freaked out in the artwork here.

-- Telling Time Was Never So Much Fun!, in what way, exactly?  And why should we ever expect telling time to be fun?  Watching the minutes tick away as we slog mindlessly toward the grave, gobbling up every last dot, only to discover a new screen, filled with yet more dots to consume, under the most dangerous of working conditions...

Man, this ad is depressing.

1 comment:

  1. I actually have a new limited release pacman watch that my wifey got me for a wedding gift. Pacman is the second hand and goes around the watch, so awesome.