Saturday, October 16, 2010

Please Don't Feed Your Joystick to the Alligators

Joystick ads have to be visually interesting, because the real selling proposition is about build quality and responsiveness, tactile qualities that are impossible to represent in print.

So the message often tends to misfire -- if this ad communicates anything at all, it's that one shouldn't feed one's expensive high-end joystick, whatever the brand, to a ravenous alligator unless one is prepared to get it back Johnny Weismuller-style:

It's How To Win!

Or, as presented here, How to Lose -- a few fingers, at least.

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