In 1995, computer game publisher Origin ran an expensive (by industry standards at the time) TV ad campaign to market Chris Roberts' space combat title, Wing Commander IV. Full-motion video has largely gone by the wayside as a major draw today, but the Wing Commander series was on the cusp of the CD-ROM revolution, and video footage was seen as the wave of the future. A lot of effort (reportedly $12 million worth) went into building sets and filming actors, and improving video capture and compression techniques, while 3-D graphics technology was only beginning to mature.
As a result, the story footage here looks crisp and smooth, while the spaceships still resemble gigantic origami projects. And like the game itself, this ad features the non-interactive video segments, starring Mark Hamill and Malcolm McDowell, much more prominently than the gameplay footage.
Here it is on YouTube, as captured by edgesmash:
Wednesday, December 22, 2010
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