It's fairly clear what the difference is between the ULTIMATE superstick and the REMOTE ULTIMATE superstick.
But was there really room in the marketplace for the Zinger, the Hot Stuff, and the VIPER?
And who was the JAZZ STICK aimed at? Aside from rhyming with "spastic," it's doubtful that young Bob Fosse and Duke Ellington wannabes were beating a path to Beeshu's door in hopes of scoring a few more points on Gradius.
The most intriguing product shown here is the Zoomer, which is apparently meant for driving and racing games. But none of the compatible systems listed supported native analog input, so the controller would have had to send out digital D-pad style signals -- raising questions about just how much control the Zoomer would have actually provided.
As a company, Beeshu managed to survive until July of 1995, when it filed for Chapter 7 bankruptcy in Florida. The company's ultimate failure was apparently precipitated by a court order forcing it to repay a $400,000 bank loan on which it had defaulted; the money to do so was clearly not available.
The July 31, 1995 issue of the Orlando Sentinel published Beeshu's final statistics, providing a rare detailed look at the size of the company when it went under -- a multi-million dollar operation it was not:
Beeshu Inc., 724 Carter Road, Winter Garden. President: Don Shulman. Assets: $130,095. Debts: $946,602. Major creditors: Barnett Bank, Orlando, $306,959; Betty Shulman, Orlando, $212,000; Don Shulman, Windermere, $171,354. Creditors meeting: Aug. 16.Sadly, Don and Betty Shulman had apparently loaned their own money to the family business in an attempt to keep it afloat. The company was almost one million dollars in debt when the axe finally fell, with assets about a tenth of that.
Hindsight, of course, is 20/20, but I can't help but speculate that a little more discipline in Beeshu's product line would have been a good thing for the bottom line.