Putting it mildly department: Coleco's ADAM home computer did not repeat the resounding success of the Colecovision console.
Timing was bad, for one thing -- entering the market with a new home computer was not a great idea in 1984, and Coleco's experience in the game market did not translate to courting more substantial investments from more serious users. The system was inexpensive enough, but the ADAM was a truly shoddy collection of equipment. The daisy-wheel printers looked impressive in ads but often didn't work as delivered, the included productivity software was seriously buggy, and the newfangled "wafer drive" was unreliable and tended to damage the stringy magnetic tape media early and often.
But this was still the pre-Internet era, and there was a chance that the bad word-of-mouth might not have spread to everyone on the planet. So Coleco continued to advertise in print -- but its campaign couldn't very well rely on glowing critical quotes from magazines, as there really were none of note. Instead, it featured letters from customers -- most of whom apparently didn't know enough about computers to realize the glass was mostly empty:
They sound a bit like the kids in the old comic-book American Seed ads, absolutely thrilled at being allowed to be the company's sales force at far less than a living wage. Many of these people seem to be pleased that they can turn the ADAM on and see that it seems to do something, without any need for reading manuals or actually learning how to use the software. Coleco's dogged insistence that THE CUSTOMER IS ALWAYS RIGHT tends to be undermined by the general "I spent money on this, therefore it is of great value" tone of the correspondence reproduced here.
I can only presume that Mr. Prohaska, the gentleman who wrote "Your keyboard is better than the Apple," was referring not to the keyboard of the Apple II computer, but to the deliciously awful Golan-Globus 1980 rock musical movie, The Apple.
And even then, I'm not sure I'd agree.
Still, the keyboard was not singled out for critical abuse, to my recollection. And the quote is brief and likely taken out of context, so perhaps Mr. Prohaska was simply damning the keyboard with faint praise before proceeding to trash the rest of the ADAM components.
As did most of the people who bought one, within a few months, I would guess.