Old school videogame ads were put together by people who didn't grow up with videogames, and the people behind the games were newborn cyber-celebrities, not household names. Timing alone almost guaranteed a lack of familiarity with the technology and personalities involved.
But somebody really fell asleep at the marketing wheel in these sloppy examples from 1982, misspelling the name of legendary psychedelic game designer Jeff Minter:
And attributing Scott Adams' text adventures to a Jack Adams:
Details, people, details!!!